Reputation Management Strategy & Advisory Services
Melbourne-Based Agency, Supporting Clients All Around Australia to Protect and Grow Reputation Value
Our reputation management approach helps boards, executives and organisations understand how reputation is at the heart of long-term business value.
Everything we do is supported by evidence-based reputation risk assessment and data-backed insights that underpin our executive reputation advisory.
As a leading reputation management agency in Melbourne, we begin every project with evidence not assumptions.
We work with your data, or acquire the new data you need, up to a comprehensive reputation risk assessment that analyses sentiment, stakeholder expectations, leadership visibility, and online signals.
This process reveals what’s shaping your reputation — the strengths to build on and the risks to manage.
Start with a quick reputation value self-assessment.
Experts in Reputation Measurement, Strategy & Value
Measure – Understand how your organisation’s reputation is performing.
Use data and insight to quantify trust, risk and resilience.
Benchmark your reputation against peers, stakeholders and market expectations.
Manage – Identify the drivers of strength and risk.
Apply ReputeX™ and the Reputation Relationship Grid insights to focus on what matters most.
Anticipate issues before they escalate, and align internal behaviour with external expectations.
Strengthen – Build systems and culture that sustain reputation.
Embed reputation metrics into decision-making and reporting.
Equip leaders with the evidence and confidence to lead through scrutiny.
Want to understand the real value of your reputation?
See how our proprietary measurement system works.
Contact us to discuss how you can turn your reputation into your greatest asset
Proprietary tools and frameworks for reputation measurement, stakeholder mapping and actionable insights
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ReputeX™ reputation measurement
Measure reputation as a true strategic asset — and gain executive-level insight into trust, value and risk. ReputeX™ identifies reputation risks and opportunities and delivers actionable insights.

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Reputation Relationship Grid
A mapping framework that plots stakeholders by their influence and relationship strength. It allows organisations to prioritise engagement and focus on relationships that carry the greatest reputation value.

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SentientMap
Our AI-backed synthetic audience research platform that simulates your real stakeholders to test their sentiment and response. Rehearse stakeholders engagement before delivery.

Trusted by Boards, CEOs, executives and leaders Australia-wide
Why It Matters
In an age of constant scrutiny, reputation determines your ability to lead, attract investment, recruit talent and retain customers.
ReputeX™ gives organisations a clear view of how to strengthen trust and build value - and where value is at risk.
Our Reputation Relationship Grid not only conducts stakeholder heat mapping but comprehensively scores your relationships.
Managing reputation strategically means you don’t just react to perception - you manage an asset that compounds over time.
How We Work
Executive-level advisory grounded in corporate affairs experience.
Integration with risk, ESG, investor and stakeholder frameworks.
Independent reputation and stakeholder measurement and reporting that informs boards, ELTs, leaders and governance committees.
Collaboration with your communications and insights teams to align data, decisions and delivery.
Outcomes
Reputation and stakeholder relationship benchmark and tracking reports and insights, and Board and executive level improvement plans.
Clear executive visibility of reputation as capital.
Reduced exposure to risk and stronger stakeholder confidence.
Data-backed road maps and engagement plans.