services - reputation management
Reputation isn’t reputation management
Reputation is the asset. Reputation management is what you do about it: repairing it when it’s damaged, protecting it under pressure, building it deliberately, and maintaining it over time. Done well, that means strategy aligned to reality, corporate positioning that drives engagement and acquisition, narratives stakeholders actually believe, and data-backed advice your executive team can act on.
We inform all of it with evidence. ReputeX®, our proprietary measurement, mapping and prioritisation system, tells you where you stand and what matters most. Reputation management is what you do with that evidence.
TRUSTED BY BOARDS, EXECUTIVES AND CORPORATE AFFAIRS LEADERS ACROSS
Energy · Financial services · Infrastructure · Mining and resources · Insurance · Government · Sport · Education · Arts and recreation
the questions we're usually asked
- How do we actually know what our reputation is worth?
- Something's happened and I don't know how bad it is, or what to do next.
- The board wants evidence, not opinions.
- We say one thing internally and something different shows up when people search for us.
- We've never tracked this over time, so we don't know if we're improving or slipping.
- Our messaging changes depending on who's writing it. We need one narrative.
- We need research to back up a strategy before we take it to the board.
If any of that sounds familiar, this is the page for you.
reputation management
What reputation management covers
01
Repair, protect, build and maintain
The four postures of reputation management, applied to your specific risk and opportunity profile. Not a one-off campaign, but an ongoing discipline that shifts depending on what’s happening around you.
02
Strategy alignment
Reputation activity connected to actual business strategy, not run as a separate lane. If your positioning doesn’t reflect where the business is actually going, it won’t hold up under scrutiny.
03
Corporate positioning that drives engagement and acquisition
Positioning that doesn’t just sound good. It’s built to move the metrics that matter: stakeholder engagement, talent attraction, customer acquisition, investor confidence.
04
Persuasive narrative and messaging
Translating strategy into a narrative stakeholders actually believe, and that holds together whether it’s coming from the CEO, a board member or a frontline spokesperson.
05
Data-backed executive advice
Counsel for boards and leadership grounded in evidence, not opinion, using ReputeX® and stakeholder research to inform every recommendation.
06
Impactful stakeholder engagement approaches
Engagement strategies shaped by the Reputation Relationship Grid, so effort goes where it builds the most trust and influence.
07
Online and digital reputation
Controlling what people find when they search for you. Digital reputation audits, search engine reputation management, social sentiment monitoring, and content remediation when something damaging surfaces.
08
Research and evidence
Stakeholder perception research, SentientMap AI audience simulation, media and sentiment monitoring, and benchmarking against peers.
09
Executive and leadership positioning
Building credible, visible leadership presence that reinforces trust rather than personal profile.
10
Board and executive reporting
Reputation and stakeholder benchmark reports, tracking dashboards, and improvement plans your board can actually act on.
why it matters
Reputation is worth up to 40 per cent of enterprise value.
Boards and investors are asking how it’s measured, and most organisations can’t answer. In an environment of constant scrutiny, reputation determines your ability to lead, attract investment, recruit talent and retain customers.
Managing reputation strategically means you don’t just react to perception. You manage an asset that compounds over time.
how we work
- Executive-level advisory grounded in decades of corporate affairs experience
- Integration with your risk, ESG, investor and stakeholder frameworks
- Collaboration with your internal communications and insights teams
- Evidence-based, not opinion-based: every recommendation is backed by data
- Direct access to senior consultants, not junior account teams
outcomes
- Clear, board-ready evidence of where your reputation stands and why
- Reduced exposure to reputational risk
- A digital presence that reflects who you actually are
- A single narrative that holds up internally and externally
- Stronger stakeholder confidence and social licence
our tools
ReputeX®
TRA's reputation measurement system, scoring risk and opportunity across five strategic pillars.
Reputation Relationship Grid
Maps stakeholder relationships by influence and trust.
SentientMap
Simulate how your stakeholders are likely to respond to a message or scenario before you deliver it.
frequently asked questions
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TRA’s proprietary measurement, mapping and prioritisation system. It scores your organisation across five dimensions and tells you what to act on first.
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ReputeX® is the diagnostic: it measures, maps and prioritises. Reputation management is what you do with that evidence, repairing, protecting, building and maintaining your reputation through strategy, positioning, narrative and stakeholder engagement.
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An audit tells you what’s happened. ReputeX® measures reputation as a strategic asset, benchmarks it, and tracks it over time so you can see whether you’re building or losing value.
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We can’t remove content we don’t control. We improve what ranks through content, technical fixes, and rights-based requests where policies allow it.
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Yes. We support ASX-listed, private and public sector clients, and coordinate with legal and investor relations where disclosure rules apply.
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Yes. SentientMap simulates stakeholder and audience sentiment, and can be validated against real stakeholder feedback.
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Every organisation is different, but most clients start implementing data-backed actions within a month of starting a ReputeX® engagement. Search and digital reputation shifts typically take 8 to 16 weeks once new content and assets are live.
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Discovery and audit, a strategy sprint, a 90-day plan, delivery, then measurement and refinement.
book a conversation
Talk to us about turning your reputation into your greatest asset.
A free 30-minute conversation to see how we can support your goals.