REPUTATION relationship grid
Stakeholder influence isn't static.
Neither is how you should engage with it.
The Reputation Relationship Grid is TRA's proprietary tool for plotting the strength and impact of your stakeholder relationships. It shows you not just who matters, but how they matter, so you can prioritise engagement with precision instead of guesswork.
The Reputation Relationship Grid is TRA's proprietary tool for mapping stakeholder reputation, relationships, trust, risk and opportunity.
It gives you a structured way to assess influence, interest, trust and risk, and a comprehensive score against the key relationship pillars, so engagement effort goes where it will actually move the needle.
Every organisation needs a clear view of who its most important stakeholders are, what they expect, and how strong and healthy those relationships really are. Most rely on instinct, or on media analysis tools that were never built to answer the question.
Identify which stakeholders have the greatest influence or risk
Measure the strength of existing stakeholder relationships
Prioritise where to invest engagement effort for the most impact
Detect early signs of relationship decline or emerging tension
Track how trust and influence shift over time
Inform board reporting, engagement plans and licence-to-operate strategy.
three tiers of engagement
Choose the depth that suits your organisation.
Every tier produces a heat map of your stakeholder landscape and a comprehensive score against the key relationship pillars. The tier determines how deep that insight goes.
TIER 1
Workshop + Desktop Analysis
A focused assessment based on your internal knowledge and external evidence. We run a workshop with your team, complete a detailed desktop review, and produce a heat map showing your most important stakeholders, relationship health and trust, key risks and opportunities, and priority engagement actions.
TIER 2
Stakeholder Interviews
For deeper insight, we add confidential interviews with your highest-priority stakeholders. This gives you a true read on trust, expectations and relationship health. We identify perception gaps, refine the heat map, and strengthen your engagement plan.
TIER 3
Structured Consultation / Engagement Forum
For organisations seeking transparency and direct dialogue we facilitate structured consultation, forums, town halls or roundtables.
This builds shared understanding across stakeholders and produces an integrated insight base.
The outcome is a strategic engagement blueprint backed by evidence, trust diagnostics and collective insights.
why it matters
Stop guessing what stakeholders think.
A structured view of influence, interest, trust, risk and opportunity, not just impressions from your media monitoring tools.
A comprehensive score against the key relationship pillars, so you can track whether relationships are strengthening or slipping.
An engagement plan aligned to where it will actually move the needle, instead of spread evenly across every stakeholder.
part of the toolkit
Works alongside ReputeX® and SentientMap.
The Grid maps who your stakeholders are and how strong those relationships are. Pair it with TRA's other proprietary tools for the full picture.
ReputeX®
TRA's reputation measurement system, scoring risk and opportunity across five strategic pillars.
SentientMap
Simulate how your stakeholders are likely to respond to a message or scenario before you deliver it.
Common questions
What clients ask about the Grid.
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The Reputation Relationship Grid is TRA's proprietary tool for mapping the strength and impact of an organisation's stakeholder relationships. It scores stakeholders against influence, interest, trust and risk, producing a heat map that shows where engagement effort should go.
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Tier 1 is a workshop and desktop analysis. Tier 2 adds confidential stakeholder interviews for a deeper read on trust and expectations. Tier 3 adds structured consultation, forums or roundtables for organisations that need direct stakeholder dialogue.
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Media monitoring tracks what's already been said publicly. The Grid measures the actual strength, trust and risk in specific stakeholder relationships, including the ones that never make headlines but matter most to licence to operate.
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ReputeX® scores overall reputation performance across five pillars, one of which is stakeholder relationships. The Grid goes deeper on that pillar, mapping individual stakeholder relationships in detail.
book a conversation
See where your stakeholder relationships actually stand.
A free 30-minute conversation to see how we can support your goals.