services
Reputation isn't managed by luck. It's managed by design.
The Reputation Agency helps boards and executive teams manage reputation, stakeholder and media relationships and crisis risk with the same discipline they apply to any other part of the business. We measure first, then advise, then deliver.
how we work
Measure. Manage. Strengthen.
Every engagement follows the same discipline, whether the work is a single crisis response or an ongoing advisory retainer to a board.
01
Measure
We score current reputation performance and stakeholder sentiment using ReputeX®, so recommendations are built on evidence, not assumption.
02
Manage
We put a plan in place across the areas that matter most, from stakeholder engagement and media relations to crisis preparedness.
03
Strengthen
We build the internal capability, executive confidence and long-term relationships that make reputation resilient, not just repaired.
Our services
Four ways we make your reputation your greatest strength.
Strategy, advisory and delivery across the areas that shape how media, government, employees and communities see your organisation.
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Reputation Management
Strategy and counsel to protect and build reputation with the stakeholders who matter most to your organisation.
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Stakeholder Management & Engagement
Identifying who matters, what they expect, and how to build relationships that hold up under pressure.
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Crisis & Issues Management
Preparedness, response and recovery counsel for organisations managing an active issue or planning for one.
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Media Management & PR
Practical, high-pressure training for media, government and community engagement.
Reputex®
Before we advise, we measure.
ReputeX® is TRA's proprietary reputation measurement system, scoring risk and opportunity across five strategic pillars. It's the starting point for every engagement above.
common QUESTIONS
What does The Reputation Agency do?
The Reputation Agency (TRA) is a Melbourne-based reputation and communications consultancy. We help boards, CEOs and senior executives measure, manage and strengthen reputation across stakeholder engagement, media relations, crisis and issues communication, and executive coaching.
How is this different from a standard PR agency?
We start with measurement, not messaging. ReputeX® gives clients a scored, benchmarked view of reputation performance before we recommend a strategy, so decisions are based on evidence rather than instinct.
Who does TRA typically work with?
Mid-market to large private and public sector organisations, commonly in government and government agencies, energy, banking and financial services, manufacturing, mining and resources, and infrastructure. The person we work with is usually a CEO, owner or senior executive.
How do engagements start?
With a conversation about what's happening in your organisation right now, followed by a clear view of where you actually stand. From there we recommend the services that fit, rather than a fixed package.
What clients say
“The Reputation Agency brought clarity to complex stakeholder expectations across our supply chain. It’s made our sustainability comms more relevant and effective.”
“Their workshop format gave us a practical framework for prioritising stakeholders and aligning communication with community trust.”
book a conversation
Find out where you actually stand
Book a free 30-minute conversation to see how we can support your goals.