About The Reputation Agency
We created The Reputation Agency because we saw a gap: communication agencies that see reputation as perception management only are not meeting modern risk or unearthing opportunities to create lasting enterprise value.
We’re dedicated to ensuring every need you have - whether its communication strategy, PR, media training, stakeholder engagement or online marketing - builds long-term reputation faith, trust and value.
Behind our brand is a team with C-suite experience, risk management backgrounds, and decades of media, advocacy and policy experience. We back our insights and advice with proprietary tools and frameworks that deliver measurable results.
The Reputation Agency Manifesto
Why We Exist
We exist to measure, monitor, build and protect reputation value — because reputation is the most powerful strategic asset an organisation can hold. In a world of instant scrutiny and endless noise, trust is fragile, yet priceless. We believe that reputation is a tangible value driver that underpins growth, resilience, and competitive advantage. We don’t do PR just for headlines, we help leaders, businesses and organisations earn, sustain and leverage the trust that drives long-term value.
What We Believe
reputation value can and should be measured — continuously, objectively, and rigorously
what gets measured gets managed, and what gets managed can be built and protected
reputation is the alignment between what an organisation promises and how it performs
proactively managing reputation creates stronger licence to operate, attracts the best talent, and wins stakeholder trust
leaders who act with integrity, clarity, and courage will win in the long run
data, insight and truth-telling matter more than ever.
Who We Stand With
We work with leaders and organisations who:
understand that trust is earned through action
believe that reputation is a strategic asset, not a line in a risk register
want to be challenged, not just comforted.
How We Act
tell the truth, even when it’s uncomfortable
challenge assumptions and push for clarity
move quickly but always with purpose
protect reputations by strengthening them at the core, not by masking the surface.
Our Ultimate Goal
To shape a corporate landscape where trust is the currency, transparency is the norm, and integrity is non-negotiable. Because when organisations act with courage and clarity, they don’t just manage reputation — they change the game.
Founder and CEO, Scott Thompson.
Case Studies
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![Community bank merger communications and reputation management]()
Managing reputation risk during a community bank merger
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![Energy crisis recovery using the Reputation Value Index]()
Rebuilding energy sector reputation with the Reputation Value Index
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![Advocacy training for councillors in growth-area LGAs]()
Training councillors for effective advocacy in 2025
Client Testimonial
“Scott Thompson has worked with CS Energy since 2020, providing media training, executive coaching and strategic communications advice across a range of complex and high-profile matters. During this time, he worked closely with the Corporate Affairs team, CEO, Executive Leadership Team and Board, including the Chairman.
Scott has a strong ability to translate complex and sensitive issues into clear, confident messages that stand up under pressure. He played a central role in preparing our CEO and Chairman for major media engagements, helping them sharpen their messages, anticipate difficult questions and feel properly equipped for high-stakes situations.
Beyond media preparation, Scott provided valuable strategic advice on broader issues, helping us think through how different scenarios might unfold and how best to respond. He also supported proactive opportunities, encouraging longer-term thinking about positioning once immediate issues were resolved.
Scott also engaged directly with the Board, presenting on key matters and contributing to discussions to ensure the corporate affairs perspective informed decision-making. His professionalism, judgement and strategic thinking have been a real asset.”
— Rebecca Kelly, Head of Corporate Affairs, CS Energy.
An AI-Enabled Agency
How we use AI at The Reputation Agency
We use AI to deliver sharper insights, faster work, and better value for clients.
AI also lifts our day-to-day efficiency. We use it to structure research, surface patterns in large datasets, draft options for review, and streamline workflow so we can focus on strategy and judgment.
We do this responsibly. Humans make the final call, we verify key claims, and we disclose meaningful AI use in deliverables. We protect client information, use approved tools, and apply privacy and security controls that align with Australian Government guidance and the Voluntary AI Ethics Principles.
