About
At The Reputation Agency, we’re not just about managing perception - we’re about creating lasting value.
What sets us apart is our curiosity and commitment to innovation. We challenge the status quo with cutting-edge tools and forward-thinking strategies adapted to your unique needs and goals.
From expert corporate communications and counsel, data-driven stakeholder engagement, human-centred research and insights, and online reputation management, influence and marketing campaigns, we deliver solutions that inspire trust, foster meaningful connections, and drive results.
Whether you’re shaping your organisation’s narrative, safeguarding its legacy, or striving to lead in a competitive landscape, we’re here to help you own the conversation.
The Reputation Agency Manifesto
Why We Exist
We exist to measure, monitor, build and protect reputation value — because reputation is the most powerful strategic asset an organisation can hold. In a world of instant scrutiny and endless noise, trust is fragile, yet priceless. We believe that reputation is not an abstract concept or a line in a risk register — it is a tangible value driver that underpins growth, resilience, and competitive advantage. We do not help leaders merely look good in the headlines. We help them earn, sustain and leverage the trust that drives long-term value.
What We Believe
We believe:
reputation value can and should be measured — continuously, objectively, and rigorously
what gets measured gets managed, and what gets managed can be built and protected
reputation is the alignment between what an organisation promises and how it performs
organisations that proactively manage their reputation create a stronger licence to operate, attract the best talent, and win the loyalty of customers, investors and communities
leaders who act with integrity, clarity, and courage will win in the long run
data, insight and truth-telling matter more than ever
Who We Stand With
We work with leaders and organisations who:
understand that trust is earned through action
believe that reputation is a strategic asset, not a line in a risk register
want to be challenged, not just comforted.
How We Act
We:
tell the truth, even when it’s uncomfortable
challenge assumptions and push for clarity
move quickly but always with purpose
protect reputations by strengthening them at the core, not by masking the surface.
Our Ultimate Goal
To shape a corporate landscape where trust is the currency, transparency is the norm, and integrity is non-negotiable. Because when organisations act with courage and clarity, they don’t just manage reputation — they change the game.
Founder and CEO, Scott Thompson.
Case Studies
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![Community bank merger communications and reputation management]()
Managing reputation risk during a community bank merger
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![Energy crisis recovery using the Reputation Value Index]()
Rebuilding energy sector reputation with the Reputation Value Index
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![Advocacy training for councillors in growth-area LGAs]()
Training councillors for effective advocacy in 2025
An AI-Enabled Agency
How we use AI at The Reputation Agency
We use AI to deliver sharper insights, faster work, and better value for clients. Our platforms, including the Reputation Value Index, SentientMap simulated-audience research, and the Reputation Relationship Grid, apply advanced models to analyse sentiment, test messages, map stakeholders, and track reputation drivers in real time.
AI also lifts our day-to-day efficiency. We use it to structure research, surface patterns in large datasets, draft options for review, and quality-check facts so our team can focus on strategy and judgment.
We do this responsibly. Humans make the final call, we verify key claims, and we disclose meaningful AI use in deliverables. We protect client information, use approved tools, and apply privacy and security controls that align with Australian Government guidance and the Voluntary AI Ethics Principles.
