AUSTRALIA'S LEADING REPUTATION AGENCY

Reputation is measurable.

That’s how you get a strategy you can act on.

We measure and manage reputation risk through ReputeX®, alongside PR, crisis communications, stakeholder engagement and advocacy for Australian boards and executives.

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Explore ReputeX®
Explore ReputeX®

Reputation accounts for up to 40 per cent of enterprise value. Most firms have no reliable way to show a board where they stand.

ReputeX®

Reputation measurement, built for Australian boards

ReputeX® is TRA's proprietary framework for measuring and benchmarking organisational reputation across five dimensions: trust alignment, stakeholder perception, leadership integrity and visibility, operational resilience, and future readiness and purpose. It's the only tool of its kind in Australia, and it hands you an Executive Reputation Value Report your board can act on.

Explore ReputeX®
Explore ReputeX®
“Money is the currency of transactions. Trust is the currency of interactions.”
— Rachel Botsman, trust researcher, Oxford University

Strengthening Reputation, Delivering on Business Strategy

“Boards and executives are increasingly asking: how do we measure our reputation, and what is it actually worth? The Reputation Agency was built to answer that question - treating reputation not as a perception problem to manage, but as a source of capital to measure, protect and grow.”
— Scott Thompson, Founder and CEO.
Meet our Founder
Meet our Founder

Reputation gets managed by instinct. It shouldn't be.

Most organisations assume they know what's being said. The ones that actually measure it are rarely surprised by what they find.

  • No board-ready evidence
    Reputation gets discussed in the boardroom with nothing behind it but opinion.

  • Reactive by default
    Issues get managed as they surface, not tracked before they become issues.

  • No benchmark
    Without a score, there's no way to know if reputation is improving, holding, or eroding.

“Your brand is what people say about you when you’re not in the room.”
— Jeff Bezos, Founder, Amazon

Our services

Reputation is your greatest asset. We treat it that way.

Proprietary measurement, paired with the advisory and delivery to act on it.

View all our services

Best Reputation Measurement Tools

  • Our proprietary tool for measuring reputation performance and risk across key strategic pillars

  • Our system for measuring the strength and impact of stakeholder relationships

  • Our AI platform that simulates your audiences and stakeholders and interrogates them for fast insights

View more about our tools

What our clients say

  • CEO, manufacturing and packaging business.

    “The Reputation Agency brought clarity to complex stakeholder expectations across our supply chain. Through their SentientMap research and advice, we gained a stronger understanding of what drives reputation value for our customers and partners. It’s made our sustainability comms more relevant and effective.”

  • Head of Advocacy, Local Government Authority.

    “Working with The Reputation Agency helped us reframe how we think about advocacy and engagement. Their workshop format gave us a practical framework for prioritising stakeholders and aligning communication with community trust. The team’s advice was strategic, professional, and grounded in deep experience.”

  • Head of Corporate Affairs, insurance business.

    “ReputeX® gave us a clear view of how our stakeholders perceive us and where our reputation risks and opportunities are. We now have something to brief our board with and shape our communications priorities. The process delivered insights we can actually act on.”

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Choose a time that works for you for a free 30-minute consultation to see how we can support your goals.

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