Build, Protect & Amplify Your Reputation Value
Reputation, Corporate PR, Crisis, Stakeholder, Research, & Media Experts
Building Your Reputation Today - Creating Value For Tomorrow
The Reputation Agency is a Melbourne-based corporate communication and PR agency specialising in reputation management for Australian businesses and organisations.
Reputation is your greatest asset - and your most measurable one. We use proprietary tools and frameworks to identify risks, uncover opportunities, and help leaders build resilience, trust and long-term value.
Most organisations manage reputation. Few measure it.
ReputeX™ is TRA's proprietary reputation measurement system - the only tool of its kind in Australia that gives businesses a scored, benchmarked view of reputation risks and opportunities, with a plan to drive enterprise value.
Reputation is worth up to 40 per cent of enterprise value. So measure it like that.
"Money is the currency of transactions. Trust is the currency of interactions." - Rachel Botsman, trust researcher and author, Oxford University.
Transactions can happen without trust. Lasting relationships cannot. ReputeX™ measures and strengthens the asset that makes both possible.
Explore ReputeX™ →
Strengthening Reputation, Delivering on Business Strategy
"Boards and executives are increasingly asking: how do we measure our reputation, and what is it actually worth? The Reputation Agency was built to answer that question - treating reputation not as a perception problem to manage, but as a source of capital to measure, protect and grow."
Scott Thompson, Founder and CEO.
Our Services
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Corporate Communication & Advisory
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Corporate & Strategic Public Relations
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Crisis Communication & Issues Management
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Stakeholder Mapping & Engagement
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Online Reputation & Campaigns
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Research & Data-Backed Insights
Best Reputation Measurement Tools
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Our proprietary tool for measuring reputation performance and risk across key strategic pillars
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Our system for measuring the strength and impact of stakeholder relationships
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Our AI platform that simulates your audiences and stakeholders and interrogates them for fast insights
Testimonials
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CEO, manufacturing and packaging business.
“The Reputation Agency brought clarity to complex stakeholder expectations across our supply chain. Through their SentientMap research and advice, we gained a stronger understanding of what drives reputation value for our customers and partners. It’s made our sustainability comms more relevant and effective.”
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Head of Advocacy, Local Government Authority.
“Working with The Reputation Agency helped us reframe how we think about advocacy and engagement. Their workshop format gave us a practical framework for prioritising stakeholders and aligning communication with community trust. The team’s advice was strategic, professional, and grounded in deep experience.”
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Head of Corporate Affairs, insurance business.
“The Reputation Value Index gave us a clear view of how our stakeholders perceive us and where our reputation risks and opportunities are. We now have something to brief our board with and shape our communications priorities. The process delivered insights we can actually act on.”
"Your brand is what people say about you when you're not in the room" - Jeff Bezos, Founder, Amazon.
Most organisations assume they know what's being said. The ones that actually measure it are rarely surprised by what they find.
Book a Free Consultation
Choose a time that works for you for a free 30-minute consultation to see how we can support your goals.