Marketing and customer acquisition
Where are your next ten jobs coming from?
We work out who to sell to, why they should pick you, and how new work should arrive using our AI.BrandPlaybook. You get the plan to run it. You get positioning, a pipeline design and an implementation plan. Whether we then help run it is a separate decision, scoped once you have seen the plan.
who it's for
Businesses that have run out of referrals.
The signal is that you cannot say where next quarter's work is coming from, and cannot prove what your marketing has actually returned. Leads live in an inbox, signed jobs live somewhere else, and nothing connects the two. Most of our clients turn over between $2 million and $10 million.
Building and construction
Builders with no marketing beyond word of mouth, competing on price because nothing else about them is obvious to the buyer.
Professional services
Accounting, engineering, legal and advisory firms with client concentration risk and no systematic business development.
Local manufacturing
Manufacturers moving beyond a handful of long-standing customers, who need channel strategy as much as they need campaigns. Most of our experience here is in food manufacturing and the services around it.
what we do
Strategy first. Then you decide who runs it.
Every engagement begins the same way: work out who you should be selling to, design how new business should arrive, and write the plan for running it. What happens next is your call. Your own team or your agency can execute it, or we can scope the delivery separately once you have seen the plan.
Work out what you're actually selling
Who you are for, what you are genuinely better at, and why someone picks you over the mob quoting against you. Most owners can say this out loud and have never written it down, which is why their marketing sounds like everyone else's.
Define who's worth chasing
The sort of business, the triggers that make them ready to buy, and the ones not worth your time. Everything after this is built on it.
Design the pipeline and the prospecting
The stages, what qualifies at each one, what the CRM needs to hold, and the weekly process for finding and contacting the right people. Specified so your own team can run it.
Connect marketing to the money
The reason most owners cannot tell whether marketing works is structural. Leads sit in one place, signed jobs sit in another, and nothing joins them. We design the join, then set what gets tracked: cost per lead, cost per client, and revenue traced back to source.
Build the channel plan
Which channels suit your buyer and your budget, with a target and a number against each, on a quarterly cycle. Then you decide who runs it: your people, an agency working to a brief we help you write, or us on a separately scoped engagement.