ReputeX™ Reputation Measurement
ReputeX™ is Australia’s leading reputation measurement and risk assessment system. It enables boards and executives to quantify reputation risk, understand stakeholder trust and grow enterprise value with confidence.
ReputeX™ is designed to:
Bring objective discipline to reputation as a business performance driver
Highlight early warning signals linked to stakeholder trust and risk exposure
Show where improvements will deliver the strongest commercial returns
Benchmark reputation strength
Support boards in governing organisational integrity and resilience
The New Standard in Reputation Measurement
ReputeX™ evaluates reputation through five critical lenses that shape stakeholder trust and enterprise value:
Trust Alignment
Do stakeholders believe the organisation keeps its promises?Stakeholder Perception
Do key groups express confidence in the organisation’s actions and direction?Leadership Integrity & Visibility
Are leaders seen as credible and accountable in how they show up?Operational Resilience
Can the organisation navigate pressure without damaging trust?Future Readiness & Purpose
Is the organisation aligned with societal expectations and its licence to operate?
What ReputeX™ measures
Purpose of ReputeX™
ReputeX™ provides a clear view of:
Where reputation is protecting value
Where it is constraining growth
Which stakeholders and issues matter most to success
What actions will strengthen trust and confidence.
How ReputeX™ builds value
ReputeX™ is most valuable when organisations are:
Planning major change or transformation
Managing regulatory, political or operational scrutiny
Strengthening culture, conduct or leadership credibility
Rebuilding trust after an incident
Linking reputation to brand investment or ESG positioning
It becomes part of managing enterprise value - not a once-off review.
Outcomes
ReputeX™ outputs are presented in decision-ready formats tailored for boards and executive leadership:
Strengths and vulnerabilities
Emerging risks and trust gaps
Reputation’s contribution to performance
Prioritised improvement actions
Trusted by organisations with high public expectations and regulatory scrutiny
Energy, financial services, insurance, sport, education and more
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Energy
Maintaining licence to operate through the energy transition
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Financial Services
Building trust through merger and acquisitions in the financial sector
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Insurance
Building confidence and reputation in the insurance sector
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Sport
Driving engagement and participation in the sports sector
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Education
Supporting enrolments and funding in the education sector
Contact Us to take control of your reputation with our ReputeX™ reputation measurement system.
FAQs
What does ReputeX™ measure?
ReputeX™ assesses the factors that influence stakeholder trust, confidence and licence to operate. It focuses on reputation performance that drives growth, protects value and mitigates risk.
How is ReputeX™ different from brand tracking or customer surveys?
Brand tracking often measures perceptions of marketing effectiveness. ReputeX™ focuses on enterprise-level trust and how decisions, leadership, behaviour and performance shape value across all stakeholder groups.
Can ReputeX™ show which stakeholders matter most to success?
Yes. ReputeX™ identifies the stakeholders with greatest influence on strategic outcomes and highlights where advocacy or confidence is strongest or under pressure..
How often should reputation value be measured?
Most organisations start with a baseline and measure annually, with a pulse when navigating major change, issues or transformation.
Can ReputeX™ be adapted for different industries?
Yes. The approach is flexible to different reputational drivers, regulatory settings and community expectations in Australia and internationally.
Does ReputeX™ help prepare for crises or issues?
Yes. ReputeX™ highlights vulnerabilities and early warning signals associated with trust, culture and conduct - long before full-scale issues emerge.