ReputeX®
How do we know if our reputation is hurting, or helping our business?
Most organisations can't answer that question with confidence.
ReputeX® can.
Sector reports show industry trends. ReputeX® shows where your organisation actually stands on your most important asset, your reputation. It’s a scored, evidence-based assessment built for your enterprise, not a sector average, ready to brief straight to the board.
We work with organisations of all sizes, from small businesses and community organisations to listed companies. Every engagement starts with a conversation.
T R U S T E D A C R O S S
Energy · Financial services · Infrastructure · Mining and resources · Insurance · Government · Sport · Education · Arts and recreation
Reputation accounts for up to 40 per cent of enterprise value. Most firms have no reliable way to show a board where they stand.
We’re solving the problem that sentiment surveys can’t fix
THE PROBLEM
Reputation accounts for up to 40 per cent of enterprise value. Yet most boards and executive teams have no reliable way to measure it, track it, or defend it.
They rely on sentiment scores that capture a fraction of the picture. They wait for issues to surface before acting. They manage reputation by instinct rather than evidence.
The result: risks they can't see, stakeholder trust they can't quantify, and value they can't protect.
ReputeX® changes that.
THE QUESTIONS WE’RE USUALLY ASKED
“We’re heading into a transaction and I don’t actually know how we’re perceived, or where the risk sits.”
ReputeX® gives you a scored, evidence-based view of where you stand before you build a strategy around it, not after.ReputeX® gives you a scored, evidence-based view of where you stand before you build a strategy around it, not after.
“I’ve just started as CEO and I don’t know what reputation I’ve actually inherited or where our exposure is.”
ReputeX® gives you a clear, current baseline in your first ninety days, so you know exactly what you’re building on before you set direction.
“We’ve read the global sector report. It tells us how the industry is tracking. It tells us nothing about us.”
ReputeX® is built for your enterprise, not your sector. It measures your organisation against your own stakeholders and your real peers, not an industry average.
“We manage financial risk and safety risk in detail. Reputation is the one risk we still run on instinct.”
ReputeX® brings the same rigour to reputation as you apply everywhere else. A scored, tracked measure you can manage like any other risk on the register.
“I brief the board on reputation with media clippings and my own instinct. It’s not good enough anymore.”
ReputeX® replaces instinct with a single tracked score across five reputation dimensions, specific to your organisation and board or ELT ready.
“I think we’re losing tenders and deals to competitors on trust, but I can’t prove it or explain why.”
ReputeX® shows you exactly how you compare to relevant peers, so you know where you’re losing ground and what closing the gap is worth.
“We’ve invested in reputation work for a year. I can’t tell you whether it’s actually working.”
ReputeX® gives you a single score you can track over time, so you know whether what you’re doing is moving the number, not just whether coverage looks positive.
“Our agency sends us a sentiment report every month. I don’t know what I’m meant to do with it.”
ReputeX® doesn’t stop at measurement. It ends in priority recommendations, ranked by leverage and ready to brief to your board.
“We’ve invested in reputation work for a year. I can’t tell you whether it’s actually working.”
ReputeX® gives you a single score you can track over time, so you know whether what you’re doing is moving the number, not just whether coverage looks positive.
HOW REPUTEX® WORKS
ReputeX® answers the question most surveys and sentiment scores can’t: what exactly do we do when our reputation is damaged or when issues present risks to our success?
It assesses your organisation across five dimensions: how well your actions match your stated values, how your key stakeholders actually perceive you, how credible and visible your leadership is, how prepared you are to handle pressure, and how aligned you are with the expectations of the world around you.
U S E D F O R
- Board and ELT strategy planning
- Stakeholder mapping and engagement
- Reputation measurement and reporting
- ESG and sustainability reporting
- Pre-IPO and M&A readiness
- Leadership change and restructuring
WHAT YOU GET
ReputeX® combines data your organisation already holds, new primary research built for your situation, and decades of reputation practitioner experience into one bespoke assessment, not a templated report.
01
A scored reputation report
A single, tracked ReputeX® Score measuring your reputation position across five dimensions, specific to your organisation. Not a sector average. Yours. Delivered as your Executive Reputation Value Report and Reputation Value Dashboard.
02
A risk and opportunity analysis
Where your reputation is strong, where it is exposed, and the specific gaps most likely to affect your enterprise value if left unaddressed. Your Reputation Risk and Opportunity Map.
03
A stakeholder and peer comparative analysis
How your key stakeholders perceive you, and how your position compares to relevant peers, giving you the context to understand not just where you stand, but what is achievable. Your Industry Benchmarking Report.
04
Priority recommendations
The specific actions that will have the greatest impact on your score, your stakeholder relationships, and your enterprise value, ranked by leverage and ready to brief your board.
FREE DIAGNOSTIC
Start with a FREE ReputeX® Pulse Diagnostic.
TRA’s free AI-powered self-assessment, a fast, structured diagnostic across five dimensions that drive reputation value, tailored to your organisation. It’s an evidence-based starting point before committing to a full engagement. Your information remains private and is not retained by TRA.
FIVE DIMENSIONS
Reputation is worth up to 40 per cent of enterprise value.
ReputeX® gives you a a comprehensive roadmap for success with practical actions based on insights across five dimensions.
01
Trust Alignment
Is there consistency between organisational promise and delivery?
Measures the degree to which your stated purpose, values and commitments are reflected in your decisions and behaviour.
02
Stakeholder Perception
Do key audiences trust the organisation's actions and direction?
Stakeholder perception tracks how different audiences - investors, employees, regulators, community groups, and customers - actually view the organisation's conduct.
03
Leadership
Are leaders credible, visible and trusted enough?
Leadership is a key driver of organisational reputation. ReputeX® assesses where leadership behaviour can become an asset.
04
Operational Resilience
Do you have plans and processes to handle issues and crises?
Operational Resilience is strengthened when an organisation takes a planned approach to be able to execute its strategy.
05
Future Readiness & Purpose
Do you have a strong licence to operate?
ReputeX® assesses whether the organisation is genuinely prepared for the social, environmental, and regulatory expectations it faces - now and in the foreseeable future.
FREQUENTLY ASKED QUESTIONS
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A proprietary reputation measurement system developed by The Reputation Agency in Melbourne. It assesses an organisation across five dimensions, producing a scored, benchmarked view of reputation value, risk and opportunity. Evidence-based rather than perception-based, giving a defensible brief for strategic decision-making.
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No. ReputeX® is designed to scale across organisations of all sizes, from founder-led and family businesses through to ASX-listed companies and government entities. The methodology adapts to the specific stakeholder landscape and operating context of each organisation.
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Yes. Stakeholder Perception is one of the five core dimensions ReputeX® assesses, examining how key audiences actually view the organisation and identifying gaps between how leadership believes it is perceived and how it is actually experienced.
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Brand tracking and satisfaction surveys measure a narrow slice of perception, typically among customers. ReputeX® measures reputation across the full stakeholder ecosystem and assesses internal dimensions like leadership credibility and organisational resilience. The output is a scored reputation assessment, not a satisfaction metric.
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Yes. Used both proactively, to identify risk before it surfaces, and reactively, as a diagnostic tool during a crisis, providing an evidence-based baseline for what’s been affected and what recovery looks like.
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Yes. ReputeX® assessments are conducted for organisations across Australia and internationally. The methodology is not location-dependent.
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The timeframe depends on the scope and complexity of the engagement, specifically the number of stakeholder groups involved and the depth of assessment required. We outline a clear timeline at the outset of every engagement.
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Engagements are scoped to the size and complexity of each organisation. Every engagement starts with a conversation, so you know whether to start with an entry-level Benchmark Snapshot or a more comprehensive engagement.
other proprietary tools
ReputeX® is one part of a broader toolkit.
Alongside ReputeX®, TRA has built two other proprietary tools for understanding stakeholders and testing how they'll respond before you act.
Reputation Relationship Grid
Our system for mapping and measuring the strength of your stakeholder relationships, so effort goes where it matters most rather than being spread evenly across everyone.
Tier 1 Workshop & desktop analysis
Tier 2 Stakeholder interviews
Tier 3 Structured consultation & engagement forum
SentientMap
Our AI-backed synthetic audience research platform. It simulates your real stakeholders to test their likely sentiment and response, so you can rehearse stakeholder engagement before you deliver it.
book a conversation
Talk to us about assessing and managing your organisation’s reputation value.
A free 30-minute conversation to see how we can support your goals.