Services - stakeholder management and engagement

Stakeholder Management and Engagement Agency

Know who matters most, and what they need from you.

The Reputation Agency is a trusted stakeholder engagement agency in Melbourne and across Australia, helping organisations map who matters most, measure their sentiment, and build the relationships that protect and strengthen reputation.

Whether you’re a CEO, head of corporate affairs or board director, understanding your stakeholders and how to engage them effectively is critical to maintaining your social licence, managing risk and achieving your strategic objectives.

Get a tailored plan that makes your stakeholders your greatest reputation asset

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the questions we're usually asked

  • We know our stakeholders exist, but we don’t know who matters most or why.
  • Regulators, community groups and investors all want different things from us. How do we manage that?
  • We’re planning a major change and need to know who will support us and who will resist.
    • Our engagement feels reactive. We need a plan, not a scramble.
    • How do we show the board we understand our stakeholder risk?

What Stakeholder Management and Engagement Covers

01

Stakeholder mapping and influence analysis

Identify, segment and visualise your stakeholder ecosystem based on influence, impact and relationship strength.

02

Priority assessment and materiality mapping

Determine which issues and relationships are critical to business success, risk or your social licence to operate.

03

Reputation Relationship Grid

Our proprietary grid plots relationships on axes of trust and influence, revealing where connection is strong, weak or vulnerable.

04

Stakeholder engagement strategy development

Translate insights into clear engagement plans with goals, touchpoints and governance pathways tailored to your organisation.

05

Leadership briefings and dashboards

Present stakeholder intelligence in ways boards and executives can act on, turning data into decisions.

06

Facilitation and workshops

Align teams around stakeholder priorities, roles and engagement behaviours for coordinated effort and consistent messages.

07

Tracking and performance review

Monitor relationship movement and issue salience over time, adjusting strategy as conditions change.

Why it matters

Good decisions rely on good relationships. Whether it’s investors, regulators, community groups or partners, trust is built through consistent engagement, not reactive communication. Strategic stakeholder mapping ensures your effort is focused where it creates the most value, influence and resilience.

how we work

  • Led by senior strategists with backgrounds in government, industry and corporate affairs
  • Data-informed frameworks connecting stakeholder insight to risk, ESG and operational goals
  • Integration with your existing communications and reputation programs, without overlap
    • Deep stakeholder insight through the Reputation Relationship Grid and our reputation audit system

Outcomes

  • Clarity on who your stakeholders are and where influence lies
  • Strategic alignment across leadership, communications and policy functions
  • Reduced friction and earlier identification of emerging issues
    • Improved trust and social licence to operate through evidence-based engagement

Reputation risk often hides in stakeholder blind spots

Our 2025 reputation report shows reputation decline is often driven by unmeasured stakeholder trust gaps.

Access the executive report

  • Case study: Managing reputation risk during a community bank merger

    Client type: Community bank · Sector: Financial services · Outcome: Neutral media tone and minimal customer complaints post-announcement

    Read the full case study

  • Case study: Training councillors for effective advocacy

    Two local government authorities needed newly elected councillors ready to advocate for funding beyond rate-capped revenue. We built the stakeholder mapping, message development and role-play program. Participants reported higher confidence and a clear process for advocacy meetings.

    Read the full case study

frequently asked questions

  • A simple way to map influence against relationship strength to guide engagement priorities.

  • Yes. We use SentientMap and validated sources to obtain simulated audience feedback, sentiment, and market intelligence.

  • By impact on objectives, risk, influence and receptiveness, then by effort and timing.

  • A stakeholder map, personas, engagement plan, content themes, and a 90-day calendar.

  • Yes. We plan consultation pathways and clear governance to manage risk.

  • Contact quality, meeting outcomes, sentiment from feedback, commitments, and policy or commercial outcomes.

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Talk to us about building a stakeholder engagement strategy that connects influence, trust and outcomes.

Book a free 30-minute conversation to see how we can support your goals.

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