Stakeholder Engagement and Trust Strategy
Strategic Mapping and Engagement for Relationship Building
Whether you're a CEO, head of corporate affairs or board director, understanding your stakeholders and how to engage them effectively is critical to maintaining your social licence, managing risk and achieving your strategic objectives.
At The Reputation Agency, as a trusted Stakeholder Engagement Agency in Melbourne and Australia, we specialise in stakeholder mapping and engagement services that help organisations identify key influencers, align communications, and build trusted relationships with those who matter most.
Get a tailored plan that makes your stakeholders your greatest reputation asset
From Relationships to Results
Every organisation relies on people who can help or challenge its success. What is critical is understanding who they are, what they value, and how to work with them to achieve mutual outcomes.
At The Reputation Agency, we help organisations map, prioritise and manage stakeholder relationships with evidence, structure and strategy.
Our approach focuses on influence, impact and alignment — giving you a clear view of who matters most and how to engage them effectively.
Engaging stakeholders isn’t just about keeping people informed—it’s about building strong, two-way relationships that can influence outcomes and protect your organisation’s reputation in moments of scrutiny or change. In today’s complex operating environment, your stakeholders may include regulators, investors, government, media, customers, employees, industry groups and advocacy bodies. Knowing who they are, what they care about and how to influence them can make the difference between support and opposition.
We work with senior leaders to develop tailored stakeholder engagement strategies that map the landscape, prioritise actions and equip teams to manage relationships with clarity and confidence.
Contact us to explore how a tailored plan can help you engage your most important stakeholders, in the right way and at the right time to get the results you need.
Our Stakeholder Services
Stakeholder mapping and influence analysis
Identify, segment and visualise your stakeholder ecosystem based on influence, impact and relationship strength.Priority assessment and materiality mapping
Determine which issues and relationships are critical to business success, risk, or social licence to operate.Reputation Relationship Grid
Use our proprietary grid to plot relationships on axes of trust and influence — revealing where connection is strong, weak or vulnerable.Stakeholder engagement strategy development
Translate insights into clear engagement plans with goals, touchpoints and governance pathways tailored to your organisation.Leadership briefings and dashboards
Present stakeholder intelligence in ways boards and executives can act on — turning data into decisions.Facilitation and workshops
Align teams around stakeholder priorities, roles and engagement behaviours for more coordinated effort and consistent messages.Tracking and performance review
Monitor relationship movement and issue salience over time, adjusting strategy as conditions change.
Why It Matters
Good decisions rely on good relationships.
Whether it’s investors, regulators, community groups or partners, trust is built through consistent engagement - not reactive communication.
Strategic stakeholder mapping ensures your organisation’s effort is focused where it creates the most value, influence and resilience.
How We Work
Led by senior strategists with backgrounds in government, industry and corporate affairs
Data-informed frameworks connecting stakeholder insight to risk, ESG and operational goals
Integration with your existing communications and reputation programs without overlap
Deep stakeholder insight with our Reputation Relationship Grid stakeholder heat mapping and reputation audit system for data-backed engagement across the groups that matter most.
Outcomes
Clarity on who your stakeholders are and where influence lies
Strategic alignment across leadership, communications and policy functions
Reduced friction and earlier identification of emerging issues
Improved trust and social licence to operate through evidence-based engagement
Frequently Asked Questions
What is the Reputation Relationship Grid?
A simple way to map influence against relationship strength to guide engagement priorities.Do you use AI for stakeholder insights?
Yes. We can use The Reputation Agency’s proprietary SentientMap system and validated sources to obtain simulated audience feedback, sentiment, and market intelligence.How do you prioritise stakeholders?
By impact on objectives, risk, influence, and receptiveness, then by effort and timing.What are the deliverables?
Stakeholder map, personas, engagement plan, content themes, and a 90-day calendar.Do you handle sensitive or contested issues?
Yes. We plan consultation pathways and clear governance to manage risk.How do you measure engagement success?
Contact quality, meeting outcomes, sentiment from feedback, commitments, and policy or commercial outcomes.