Corporate Communications Strategy & Advisory

Communications that drive alignment, clarity & trust

When leadership speaks, every word carries weight.

Effective corporate communications bridges strategy and perception — helping stakeholders understand not just what you do, but why it matters. That’s the difference between broadcasting and leading.

At The Reputation Agency, we offer senior-level corporate communications advisory in Melbourne and across Australia. We help boards, CEOs and lead comms teams transform intent into influence - aligning internal priorities, external narratives and stakeholder expectations.

Corporate Communications That Builds Trust and Value

Leaders today are expected to be visible, accountable, and values-driven. As experienced executive reputation management consultants, we help individuals enhance their credibility while protecting against reputational risk.

Whether you're a CEO preparing for public scrutiny or a board navigating sensitive communication challenges, our reputation consultants for CEOs and board-level reputation strategy consultants deliver insight and discretion at every step.

Our consultants also work as executive reputation strategy consultants - crafting tailored plans for visibility, resilience, and authenticity in high-stakes leadership roles.

What We Do

  • Strategic message architecture & narrative design
    Translate business goals, risk posture and changing market conditions into clear, compelling communication.

  • Executive media positioning & visibility
    Build thought leadership presence for CEOs, board chairs and senior executives across relevant media channels.

  • Investor & stakeholder communication planning
    Ensure critical messages to investors, regulators and partners reinforce your trajectory, resilience and purpose.

  • Internal communication & change programs
    Drive alignment, engagement and clarity during transformation, mergers, culture shifts or periods of growth.

  • Crisis-adjacent advisory
    Anticipate potential reputation risks in your communications roadmap and embed safeguards before escalation.

  • Workshops, training & capacity building
    Equip your team with frameworks, messaging discipline and a shared communications playbook.

communicate to those who matter

Why This Matters

Corporate communication is more than a megaphone - it’s the mechanism through which trust, clarity and reputation are built in parallel.

When your narrative aligns with your strategy, stakeholders see continuity rather than contradiction. And when leadership consistency meets clarity, confidence follows.

How We Work

Senior-level counsel from former journalists, strategic advisors, policy leads and corporate communicators

  • Deep collaboration with your executive, strategy, and comms functions

  • Communication frameworks that integrate with reputation metrics, stakeholder strategy and issue planning

  • Iterative feedback loops to adjust narrative flow and messaging as contexts change

Outcomes

A communication plan and narrative that clearly maps to your strategy

  • Leadership voices that resonate externally and internally

  • Reduced misalignment (between intent and perception)

  • Stronger influence in media, regulatory and stakeholder environments

  • A durable communications foundation built for the long term

Frequently Asked Questions

  1. What does a corporate communications strategy normally include?
    Insights, strategic approach, risk matrix, messaging, audiences, channels, governance, spokespeople, and an execution plan aligned to business goals.

  2. How is executive reputation advisory different from personal branding?
    It positions leaders around strategy and proof points. It covers aspects like risk management, narrative, thought leadership, media prep, stakeholder engagement, and measurement.

  3. Do you work with listed or regulated organisations?
    Yes. We support ASX-listed, private, and public sector clients with compliant approval workflows.

  4. Can you support both ongoing activity and urgent issues?
    Yes. We plan and we respond. That includes issues mapping, relationship mapping, playbooks, rapid media support, crisis management and business continuity plans, scenario testing and recovery.

  5. How do you measure impact?
    Our Reputation Value Index system, media quality, share of voice, sentiment, stakeholder surveys, competitor analysis, and funnel metrics.

  6. What does a typical engagement look like?
    Tailored to need, but typically discovery and audit, strategy sprint, 90-day plan, delivery, then measure and refine.

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