Corporate & Strategic PR Agency That Gets Results
Serving Melbourne, Sydney, Canberra and clients across Australia
Corporate reputation is shaped not just by what you do — but how you communicate what you do.
In complex, high-stakes environments, public relations must do more than chase coverage; it must drive clarity, confidence, and credibility among those who matter most.
The Reputation Agency provides corporate and strategic PR advisory designed to align communication with enterprise strategy.
As a leading PR agency in Melbourne, The Reputation Agency helps Australian organisations translate strategy into communication that builds trust, supports leadership, and protects reputation.
We work with boards, CEOs and corporate affairs teams to translate business goals into narratives that build trust, support growth, and protect long-term reputation.
Book a meeting for a free discussion with our experts about your tailored PR plan that drives visibility, clarity, confidence and trust.
Public Relations That Drive Meaningful Connections
At The Reputation Agency, we take a strategic approach to public relations. Our Melbourne PR consultants and PR consultants in Australia work closely with clients to understand their voice, values, and goals, and use data-driven insights to deliver campaigns that cut through the noise.
We deliver crisis management PR strategies that prepare leaders for high-pressure media and stakeholder moments — combining reputation management, executive visibility, and crisis readiness.
Whether you're launching a new product, wanting to grow your audience, manage a crisis, or build through thought leadership and strategic positioning, our team of experienced PR consultants in Melbourne and around the nation ensure your message reaches the right audience, at the right time, with maximum impact.
There’s PR firms Melbourne. Then there’s The Reputation Agency.
See how we use strategic PR to engage with stakeholders
Our Corporate and Strategic PR Services
Corporate media and positioning, crisis and issues management PR
Build visibility and influence for your organisation’s leadership, strategy and goals.Strategic message architecture
Translate business plans, ESG priorities and risk frameworks into messages that engage stakeholders and reinforce your purpose.Executive visibility and thought leadership
Shape public understanding of your leadership, innovations and community impact.Financial and investor communications
Align your public narrative with your market strategy and corporate performance story.Employee and internal communications
Strengthen engagement by connecting staff to strategy, transformation and culture.Public affairs and stakeholder advocacy
Integrate communications and stakeholder engagement to support social licence and influence policy outcomes.
Our Difference
We don’t measure success in column centimetres.
Our focus is on influence - how communication shifts perception, strengthens relationships, and reinforces the reputation capital you’ve built.
Our consultants are former journalists, corporate affairs leaders and government communicators who bring strategic insight, narrative discipline and hands-on experience in the issues that matter to business and policy.
How We Work
Senior-led counsel aligned with your business and stakeholder strategy.
Communications frameworks informed by our proprietary Reputation Value Index and Reputation Relationship Grid.
Collaboration with your internal teams to integrate PR, media and stakeholder engagement around a clear strategic purpose.
Outcomes
Clear, consistent communication aligned to corporate strategy.
Media visibility that supports leadership, growth and stakeholder confidence.
A reputation narrative that endures beyond individual campaigns.
Media and stakeholder engagement plans that help you tell your authentic story to the people who matter most.
Frequently Asked Questions
Do you offer crisis management PR?
Yes. We help organisations prepare and respond to issues that affect reputation, using proven frameworks and leadership coaching.How quickly will we see a positive impact on our reputation?
Every business and circumstance is different, but with our Reputation Value Index process we would expect to be able to start implementing data-backed, powerful actions within a month.
How soon can we expect media coverage with PR strategies?
Often within the first 4 to 6 weeks once strategy, messages, and assets are approved.Do you only work in Melbourne?
We run programs across Australia. We also support New Zealand when needed.What PR outcomes do you measure?
Quality media placements, message pull-through, share of voice, sentiment, website and lead indicators.Do you work with ASX disclosure requirements?
Yes. We coordinate with legal and investor relations to meet market rules.Can you help with thought leadership and speaking?
Yes. We plan content, opinion pieces, awards, and speaking opportunities, and we provide full media and public speaking training.How do fees work?
Clear scope with deliverables. Project fees or retainers depending on the program.