Building Your Reputation Today

Creating Value For Tomorrow

The Reputation Agency is a Leading Melbourne-Based Communication and Strategic PR Agency Focused on Measuring, Protecting and Building Reputation Value.

Helping businesses and organisations in Melbourne and Australia build resilience, trust and value.

At The Reputation Agency, we know reputation is your greatest asset. We’re Australia’s most innovative corporate communication advisers, crisis and issues consultants, reputation management and online reputation agency dedicated to building, protecting, and amplifying reputation value.  As a trusted partner, we bring bold thinking, honest counsel, and data-driven insights to help you navigate both opportunities and challenges. Our experienced team are driven by ethics and integrity, always putting your long-term success first. 

Your reputation agency in Melbourne - supporting clients Australia-wide

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Strengthening Reputation, Building Strategic Value, Delivering on Business Strategy

“The Reputation Agency is a direct response to Boards and executives increasingly asking ‘how do we measure our reputation?’, ‘what is our reputation worth?’ and ‘how can we nurture our reputation to ensure it contributes real value to our business?’

“We need to do better than just dealing with perception and messaging strategies. We need to go to the next level with clients to focus on how reputation management can be a source of capital that has a strategic value just like the tangible assets in any business. That’s what The Reputation Agency has been created to deliver.

“With passionate and innovative corporate affairs consultants, and specialist teams delivering research, data, insights and analysis, as well as the latest online reputation, targeting, engagement and activation approaches, The Reputation Agency is dedicated to unlocking reputation value.”

The Reputation Agency Melbourne CEO Scott Thompson reputation strategist Australia Melbourne

Founder and CEO, Scott Thompson

Our Services

Reputation measurement and benchmarking framework tracking stakeholder trust and business value — The Reputation Agency Melbourne

Best Reputation Measurement Tools

  • Our proprietary tool for measuring reputation performance and risk across key strategic pillars

  • Our system for measuring the strength and impact of stakeholder relationships

  • Our AI platform that simulates your audiences and stakeholders and interrogates them for fast insights

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Insights and News

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 FAQs

  • A reputation agency helps you understand and shape how stakeholders see your organisation. We diagnose risks, define a reputation strategy, and align what you say and do with what stakeholders expect. For many clients, that includes a Reputation Risk Assessment in Melbourne, executive advisory, and a practical reputation management plan.

  • When you’re facing change (M&A, leadership shifts, transformation), increased scrutiny (media, regulators), or signs of trust erosion. A structured assessment gives boards and executives a clear view of risks, controls, and priorities so you can act before an issue becomes a crisis.

  • Reputation management connects behaviour, stakeholder expectations, and long-term trust. PR campaigns help tell your story; reputation strategy ensures the story is true, evidence-based, and backed by decisions, operations, and leadership conduct.

  • Executive Reputation Advisory in Melbourne and Australia-wide supports CEOs and senior teams on visibility, messaging, and decision framing. It links leadership behaviour and communication to measurable reputation outcomes, including investor, regulator, customer, and community confidence.

  • Yes. Business continuity restores operations; a Crisis Management Plan sets roles, decision rights, holding statements, and escalation paths so you protect trust while you fix the problem. We also develop Crisis Communication Plans for organisations to ensure clear, timely, and lawful disclosure.

  • Your leadership team owns decisions; communications leads the narrative. As a Crisis Communications Agency in Melbourne, serving clients around Australia, we help you set governance, approvals, and media protocols so legal, operations, HR, and communications work as one.

  • Issues management tracks emerging risks and steers them early. Crisis management is for high-impact events that disrupt operations, safety, or trust. We support Issues Management in Melbourne and Australia-wide with monitoring, playbooks, and decision thresholds, and deliver Issues and Crisis Management for organisations when escalation occurs.

  • We can audit your readiness, facilitate simulations, and stand up a crisis room with templates, media holding lines, Q&As, and stakeholder briefs. If you’re in an active incident, we move immediately on facts, safety, and first statements, then support rolling updates.

  • Clear strategy, audience insight, simple messages, credible evidence, and consistent delivery. As a Corporate Communications Advisory in Melbourne, we set objectives tied to business outcomes and design a channel plan your leaders and teams can actually use.

  • Yes - especially for governance, complex issues, high-stakes media, and independent perspective. Many teams partner with a Corporate Communications Agency for specialist support, bandwidth during peaks, and board-level counsel.

  • Stakeholder Engagement Services in Melbourne and Australia-wide map influence, sentiment, and relationship strength so you focus effort where it matters. We also run Stakeholder Mapping and Engagement to prioritise regulators, investors, customers, employees, partners, and community groups with clear engagement actions.

  • Use a Stakeholder Engagement Agency in Melbourne or wherever you’re based when your decisions affect groups with power to enable or block success - planning approvals, licence changes, major projects, pricing shifts, restructures, or policy submissions.

  • Online Reputation Management blends the best corporate communications and PR with monitoring, response protocols, content governance, and search-aware publishing. For campaigns, we build online reputation campaigns in Melbourne and Australia-wide that influence the right stakeholders and outcomes and that align SEO, media, and stakeholder outreach so your most credible content is most visible.

  • If leaders face investors, customers, regulators, or media, yes. Media Training, or Public Speaking and Advocacy Training, builds message discipline, Q&A control, and non-verbal clarity. It’s valuable for board chairs, CEOs, and subject-matter experts who carry high trust.

  • Tie communications to outcomes that matter: stakeholder sentiment, policy or approval milestones, licence to operate, risk reduction, employee advocacy, customer trust, capital access, and leadership credibility. Use baselines before you start, and track movement monthly and quarterly.

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