Reputation Research, Data Insights and Strategic Analysis 

Good reputation management begins with understanding. Whether you’re navigating complex stakeholder environments, shaping public perception or preparing for engagement, your decisions are only as strong as the evidence behind them. 

At The Reputation Agency, we deliver research and analysis that gives leaders the confidence and data needed to make smarter, faster and more effective decisions. Whether you require traditional large-scale qualitative and quantitative research or rapid-turnaround insights powered by advanced AI, we provide the intelligence to support strategic clarity. 

Why Reputation Research Matters 

Reputation is shaped by how you’re perceived. But to influence perception, you first need to understand it.

Our research helps organisations answer critical questions such as: 

What do stakeholders really think of us?

Where are our reputational blind spots or risks?

How do we compare to peers and expectations? 

What do we need to change, improve or amplify? 

We work with boards, executive teams and communications leaders to deliver evidence-based insights that guide strategy, reduce risk, and align leadership around reputation priorities. 

Our Research and Insight Services 

We design tailored research programs to suit each client’s unique context, objectives and stakeholder environment. Our services include: 

Stakeholder perception research (qualitative and quantitative) 

Synthetic audience testing and message analysis using SentientMap 

Media and sentiment monitoring 

Internal engagement and organisational culture research 

Customer and community insights 

Political and regulatory stakeholder scans 

Reputation strategy development informed by research 

Executive reporting and custom data dashboards 

We also collaborate with leading research firms to scale capacity for major projects and national programs.

Simulated audience research | stakeholder research in Melbourne and Australia

SentientMap is The Reputation Agency’s proprietary AI-powered system for modelling simulated audience and stakeholder research. It enables organisations to understand how stakeholders, communities or the broader public may respond to campaigns, messaging or emerging issues - before they happen. 

SentientMap creates simulated audiences, based on your real-life audiences and stakeholders, and interrogates them to quickly gauge market intelligence, likely behaviours, and sentiment and resonance to help leaders: 

SentientMap: Rapid Insight for Simulated Audience and Stakeholder Research

Test messages and positioning in high-impact or high-risk situations 

Anticipate likely stakeholder and media reactions 

Refine communications before public, media or political release 

Track perception shifts over time 

Flexible and fast, SentientMap is built for organisations that need reliable, real-time reputation intelligence - especially when the stakes are high and time is of the essence. 

When to Engage Our Research Team 

Clients typically partner with us when they need to: 

Understand stakeholder or community sentiment 

Assess the impact of a message, campaign or public issue 

Prepare for change, reform or scrutiny 

Baseline or track their reputation over time 

Build an evidence base for communications strategy or reporting

Our blend of in-depth research and AI-driven insight enables organisations to stay ahead of emerging risks, strengthen internal alignment, and make decisions backed by data. 

Book a Discovery Call 

Looking for insights that inform action and protect your reputation? Book a confidential discovery call with our team to learn how our research expertise and SentientMap system can support your goals. 

Frequently Asked Questions

  1. What research methods do you use?
    Qual and quant, stakeholder interviews, surveys, message testing, desk research, and dataset analysis.

  2. Do you offer AI-backed simulated audience testing?
    Yes. We can use The Reputation Agency’s SentientMap system to model likely responses and language, and gather market intelligence, which can then also be validate with real people.

  3. How big does the sample need to be?
    It depends on the decision. We size samples to budget and need to produce meaningful responses with confidence.

  4. Who owns the data and outputs?
    You own commissioned research and reports unless we agree otherwise.

  5. How fast can you deliver?
    We can run rapid sprints in 2 to 4 weeks with a clear brief and access to stakeholders. The SentientMap system can deliver responses within 2 weeks, content and approvals permitting.

  6. How are insights used in strategy?
    They feed into risk planning, positioning, content, engagement and channel plans, and KPIs for the 90-day plan.

Want to chat with our founder?

Book a free 30-minute consultation HERE.