Reputation Research, Data Insights and Strategic Analysis
Good reputation management begins with understanding. Whether you’re navigating complex stakeholder environments, shaping public perception or preparing for engagement, your decisions are only as strong as the evidence behind them.
At The Reputation Agency, we deliver research and analysis that gives leaders the confidence and data needed to make smarter, faster and more effective decisions. Whether you require traditional large-scale qualitative and quantitative research or rapid-turnaround insights powered by advanced AI, we provide the intelligence to support strategic clarity.
Insight is the foundation of influence
Communication, reputation and engagement strategies only succeed when grounded in evidence.
We deliver research and analysis that helps leaders see realities - not assumptions - so they can act decisively.
At The Reputation Agency, our research practice gives organisations the insight to anticipate risk, validate strategy and align leadership around what actually matters.
What We Do
Stakeholder perception research
Use qualitative interviews, surveys, stakeholder panels, and mixed-method approaches to uncover real sentiment and nuance.SentientMap AI audience simulations
Model stakeholder and audience reactions before you go live. Test messages, scenarios, or campaign frames in a synthetic environment.Media & sentiment monitoring
Track brand mentions, tone shifts, sentiment across media, news and social to detect issues early.Issue and trend scanning
Identify regulatory, societal or industry signals that may become reputational or strategic challenges.Internal culture & employee sentiment analysis
Measure how internal teams perceive leadership, reputation, trust and alignment - and where gaps lie.Dashboards & executive reporting
Present insights in digestible formats - dashboards, executive summaries and visual story maps.Benchmarking & competitive comparison
Compare your reputation or stakeholder sentiment to peers, similar organisations or best-practice standards.
Why It Matters
Too often strategy is built on assumptions.
With strong research and data, leaders can make decisions rooted in reality — not opinion.
How We Work
Custom research design matched to your context and audience
Hybrid models combining deep qualitative work and AI-based testing
Seamless integration with reputation, PR, stakeholder, crisis and strategy functions
Agile sprints for rapid turnaround where time is critical
Advanced
Clear insight into stakeholder perceptions and blind spots
Validated messaging or strategy before launch
Data-backed guidance for strategy, initiatives and communications
Real-time intelligence that aligns leadership thinking
Frequently Asked Questions
What research methods do you use?
Qual and quant, stakeholder interviews, surveys, message testing, desk research, and dataset analysis.Do you offer AI-backed simulated audience testing?
Yes. We can use The Reputation Agency’s SentientMap system to model likely responses and language, and gather market intelligence, which can then also be validate with real people.How big does the sample need to be?
It depends on the decision. We size samples to budget and need to produce meaningful responses with confidence.Who owns the data and outputs?
You own commissioned research and reports unless we agree otherwise.How fast can you deliver?
We can run rapid sprints in 2 to 4 weeks with a clear brief and access to stakeholders. The SentientMap system can deliver responses within 2 weeks, content and approvals permitting.How are insights used in strategy?
They feed into risk planning, positioning, content, engagement and channel plans, and KPIs for the 90-day plan.