sentientmap - rapid research
Know how stakeholders will respond.
Before you say a word.
SentientMap is TRA's proprietary AI-powered system for simulated audience and stakeholder research. It shows how stakeholders, communities or the broader public are likely to respond to campaigns, messaging or emerging issues, before they happen.
SentientMap is TRA's proprietary AI-powered system for modelling simulated audience and stakeholder research.
It creates simulated audiences based on your real-life audiences and stakeholders, then interrogates them to gauge likely sentiment, behaviour and resonance, quickly and with zero risk.
what it helps you do
Rehearse before it matters, not after.
01
Test responses and sentiment towards messaging, product launches, scenarios and strategies, with zero risk, before you go live.
02
Refine presentations, advocacy, public speaking engagements and media conference preparation by rehearsing with AI versions of real stakeholders, panel members, journalists, politicians and customers.
03
Run focus groups with AI versions of your audience or customer groups and get results in days rather than weeks or months
04
Hold in-depth conversations with AI versions of individual stakeholders to understand what motivates them, and what makes them decide to act positively or negatively.
why it matters
Traditional research tells you what people said. SentientMap shows you what they'd think
It bridges the gap between intuition and intelligence, helping organisations reduce communication risk and design strategy based on predictive insight, not guesswork.
Test scenarios safely
Understand stakeholder reactions across multiple segments.
Anticipate how issues evolve under different conditions.
how it works
Built on your real stakeholder landscape.
SentientMap uses AI-driven synthetic audience simulation to model real-world stakeholder segments. We begin with your inputs, audience data, stakeholder profiles, communication drafts or proposed strategies, and build a digital representation of the stakeholder landscape you're planning to engage with.
Outcomes
What you leave with.
Predictive insight before action — know how audiences are likely to respond before you go public.
Sharper message resonance — refined based on how simulated stakeholders actually react.
Reduced reputational risk — potential backlash scenarios identified early.
Faster, data-driven decisions — near-instant simulation instead of lengthy research cycles.
Confident leadership alignment — an evidence-based view of likely sentiment pathways for boards and executives.
part of the toolkit
Works alongside ReputeX® and the Reputation Relationship Grid.
SentientMap tests how stakeholders will respond. Pair it with TRA's other proprietary tools for the full picture.
ReputeX®
TRA's reputation measurement system, scoring risk and opportunity across five strategic pillars.
Reputation Relationship Grid
Map the strength and impact of specific stakeholder relationships across three tiers of engagement.
Common questions
What clients ask about SentientMap
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SentientMap is TRA's proprietary AI-powered system for simulated audience and stakeholder research. It models how stakeholders, communities or the broader public are likely to respond to campaigns, messaging or emerging issues, before they happen.
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Traditional research tells you what people said after the fact. SentientMap simulates how stakeholders would respond before you act, so strategy is based on predictive insight rather than guesswork.
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Testing messaging, product launches and strategies before going live, rehearsing presentations and media conference preparation, running rapid focus groups, and having in-depth conversations with AI versions of individual stakeholders.
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ReputeX® measures overall reputation performance and the Reputation Relationship Grid maps specific stakeholder relationships. SentientMap adds a predictive layer, simulating how those stakeholders are likely to respond before you engage with them.
book a conversation
Rehearse it before you risk it
A free 30-minute conversation to see how we can support your goals.