SentientMap™ Rapid Research
Simulated Audience & Stakeholder Research
SentientMap™ is The Reputation Agency’s proprietary AI-powered system for modelling simulated audience and stakeholder research. It enables organisations to understand how stakeholders, communities or the broader public may respond to campaigns, messaging or emerging issues - before they happen.
SentientMap™ creates simulated audiences, based on your real-life audiences and stakeholders, and interrogates them to quickly gauge market intelligence, likely behaviours, sentiment and resonance to help:
Test responses and sentiment towards messaging, product launches, scenarios and strategies with zero risk, before you go live
Refine presentations, advocacy, public speaking engagements and media conference preparation by rehearsing with AI versions of real stakeholders, panel members, journalists, politicians, customers and more
Conduct focus groups with AI versions of your audience or customer groups and get results in days, rather than weeks or months
Have in-depth conversations with AI versions of individual stakeholders to gain deep understandings about what motivates them and makes them decide to act positively or negatively.
Flexible and fast, SentientMap™ is built for organisations that need reliable, real-time reputation intelligence - especially when the stakes are high and time is of the essence.
Why It Matters
Traditional research tells you what people said after the fact. SentientMap™ shows you what people would think before you act.
It bridges the gap between intuition and intelligence, helping organisations reduce communication risk and design strategy based on predictive insight, not guesswork.
SentientMap™ lets you:
Test scenarios safely
Understand stakeholder reactions across multiple segments.
Anticipate how issues evolve under different conditions.
How It Works
SentientMap™ uses AI-driven synthetic audience simulation to model real-world stakeholder segments.
We begin with your inputs - audience data, stakeholder profiles, communication drafts or proposed strategies - and build a digital representation of the stakeholder landscape.
Outcomes
Predictive insight before action — Know how your audiences are likely to respond before you go public.
Sharper message resonance
Reduced reputational risk — Identify potential backlash scenarios early.
Faster, data-driven decision-making — Replace lengthy research cycles with near-instant simulations.
Confident leadership alignment — Give boards and executives an evidence-based view of likely sentiment pathways.