Reputation Value Index

The New Standard for Reputation Measurement

In today’s high-stakes environment, your reputation isn’t just about media coverage or brand perception.

Reputation measurement is critical to manage reputation as a strategic asset that directly impacts business strategy, market valuation, stakeholder trust, and social licence to operate. 

The Reputation Value Index (RVI) is The Reputation Agency’s proprietary framework designed to help boards, CEOs and corporate affairs leaders in Melbourne and Australia to: 

  • Measure your organisation’s reputation value 

  • Benchmark against peers or competitors

  • Identify reputation risks and strategic opportunities 

  • Protect brand equity and business credibility.

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Why It Matters

The Reputation Value Index is Australia’s first comprehensive data-driven system for measuring, monitoring and managing reputation value across five strategic drivers of reputation.

How It Works

Unlike traditional PR metrics or brand trackers, the RVI integrates stakeholder sentiment, leadership integrity, ESG performance, and issue resilience into one cohesive score - using our proprietary methodology and backed by hard data and trusted insight.

Outcomes

  • A Reputation Value Score (0–100), bespoke to your organisation 

  • A board-ready Executive Report and Dashboard 

  • A tailored Reputation Strategy Playbook 

Talk To Us about how you can take control of your reputation with the Reputation Value Index framework

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