Five reputation lessons Eurovision teaches us about the power of stories over brand control.

The Victorian Government has confirmed it will legislate a right to work from home two days a week through the Equal Opportunity Act. The legal debate will take time to play out.

But the bigger risk may be reputational. When governments promise a “right”, expectations rise quickly. If the final law proves harder to enforce than the promise suggests, the narrative can quickly shift from worker protection to political symbolism.

They say footy is like life. But what can the AFL Grand Final tell us about reputation and trust that we can put into action in our business on Monday?

Read how Mumbrella reported our launch in February 2025