The Reputation Agency Appoints Two Senior Leaders to Executive Team
The Reputation Agency (TRA), the independent corporate PR and reputation strategy firm, has today announced the appointment of two senior leaders to its executive team, as the firm accelerates plans to serve clients nationally across a diverse range of sectors.
Leanne Edwards and Marianna Costa join Scott Thompson and Giulietta Costa on the TRA Executive team, adding significant bench strength to the firm’s senior leadership as it grows.
Scott Thompson, agency leader, former News Corporation and Nine journalist and Business Council of Australia director, founded TRA in February 2025. The firm has grown fast over the past 18 months, driven by strong demand for ReputeX®, its proprietary tool for measuring reputation across five dimensions.
Says Thompson: “TRA is entering a major growth phase at exactly the right time in the market. Enterprises are increasingly looking for more precise data on their reputation risks and opportunities, so they can plan for growth with greater investment certainty.”
Leanne Edwards brings extensive experience as a brand management, advocacy, policy and engagement leader, with executive roles at Coles Supermarkets, Committee for Melbourne and Master Builders Victoria. She has worked as a corporate lawyer and in management consulting and holds a Master of Business Administration from Melbourne Business School.
Says Thompson: “We are excited to welcome Leanne. She has been a brand management, advocacy, policy and strategic engagement leader for major B2C, B2B and B2G brands and organisations, and she understands how to build the kind of strategic engagement campaigns our clients need.”
Marianna Costa is a marketing communications leader with a track record of driving engagement, revenue and results. She has built or rebuilt brands at five organisations, including the Industry Capability Network Victoria, Tourism Victoria and Langdon Ingredients, and holds a Master of Marketing from RMIT.
Says Thompson: “Marianna is an innovative marcomms leader who understands how to shape communications outcomes at the highest level using the latest tools and technologies. Her work with brands including the Industry Capability Network shows exactly the calibre we want on the TRA Executive.”
These new additions build out TRA’s Executive team, presenting clients with a senior bench that spans decades of experience, from research to strategy, to engagement, to advocacy and marketing.