ReputeX®
Most orgnisations are flying blind on reputation risks that are killing growth and costing success
ReputeX® combines multiple data sets - including sources your organisation has never used for reputation purposes - with new primary research and decades of practitioner experience to produce something no industry benchmark or sentiment report can: a truly bespoke assessment of your enterprise reputation, and a clear plan to turn it into strategy, growth, and value.
Energy
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Financial services
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Infrastructure
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Mining & resources
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Government
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Arts & recreation
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Energy | Financial services | Infrastructure | Mining & resources | Government | Arts & recreation |
Your enterprise value increased
Grow your customers
Anticipate their needs
Know your reputation risks
Before they happen
Invest with certainty
Map your opportunities
Benchmark your competition
Domestic or global
“ReputeX® gave us a clear view of how our stakeholders perceive us and where our reputation risks and opportunities are. We now have something to brief our board with and shape our communications priorities. The process delivered insights we can actually act on.”
What ReputeX® gives you
Sector reports tell you how your industry is tracking. ReputeX® tells you where your organisation stands - and what to do about it.
Most reputation assessments draw on one or two data sources and apply a generic framework. ReputeX® works differently. We identify and analyse the multiple data sets that are relevant to your enterprise - including data your organisation already holds but has never used for reputation purposes. Where gaps exist, we procure new primary research custom-designed for your situation. All of it is then interpreted by consultants with decades of corporate communications and reputation experience.
The output is not a templated report. It is a bespoke assessment of your enterprise's individual reputation position, built to drive specific decisions. Reputation accounts for up to 40 per cent of enterprise value. ReputeX® lets you measure and manage it accordingly.
Four Outputs
A scored reputation report.
A single, tracked ReputeX® Score measuring your reputation position across five dimensions, specific to your organisation. Not a sector average. Yours.
A risk and opportunity analysis.
Where your reputation is strong, where it is exposed, and the specific gaps most likely to affect your enterprise value if left unaddressed.
A stakeholder and peer comparative analysis.
How your key stakeholders perceive you, and how your position compares to relevant peers - giving you the context to understand not just where you stand, but what is achievable.
Priority recommendations.
The specific actions that will have the greatest impact on your score, your stakeholder relationships, and your enterprise value - ranked by leverage and ready to brief to your board.
Multiple problems. One solution.
“We’re heading into a transaction and I don’t actually know how we’re perceived, or where the risk sits.”
ReputeX® gives you a scored, evidence-based view of where you stand before you build a strategy around it, not after.
“I’ve just started as CEO and I don’t know what reputation I’ve actually inherited or where our exposure is.”
ReputeX® gives you a clear, current baseline in your first ninety days, so you know exactly what you’re building on before you set direction.
“We’ve read the global sector report. It tells us how the industry is tracking. It tells us nothing about us.”
ReputeX® is built for your enterprise, not your sector. It measures your organisation against your own stakeholders and your real peers, not an industry average.
“We manage financial risk and safety risk in detail. Reputation is the one risk we still run on instinct.”
ReputeX® brings the same rigour to reputation as you apply everywhere else. A scored, tracked measure you can manage like any other risk on the register.
“I brief the board on reputation with media clippings and my own instinct. It’s not good enough anymore.”
ReputeX® replaces instinct with a single tracked score across five reputation dimensions, specific to your organisation and ELT or Board ready.
“I think we’re losing tenders and deals to competitors on trust, but I can’t prove it or explain why.”
ReputeX® shows you exactly how you compare to relevant peers, so you know where you’re losing ground and what closing the gap is worth.
“We’ve invested in reputation work for a year. I can’t tell you whether it’s actually working.”
ReputeX® gives you a single score you can track over time, so you know whether what you’re doing is moving the number, not just whether coverage looks positive.
“Our agency sends us a sentiment report every month. I don’t know what I’m meant to do with it.”
ReputeX® doesn’t stop at measurement. It ends in priority recommendations, ranked by leverage and ready to brief to your board.