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Reputation Insights and News


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Top Media Training Tips to Calm Your Nerves

Even the most seasoned leaders can be nervous before a media interview. The good news? Confidence in front of the media is a skill, not a personality trait. Here are our top media training tips to help you stay composed and in control.

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Scott Thompson Scott Thompson

How to Measure and Enhance Brand Reputation Value

When you see a logo, hear a jingle, or identify a particular color, it is almost instantaneous that specific brand associations come to your mind. But how do you really quantify your brand’s impact on people’s minds?

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Scott Thompson Scott Thompson

When The Lights Go Out, Your Reputation Is On

Recent outages across Australia, including Optus, reveal a simple truth: competence and clear communication win trust. This piece sets out what leaders should do before, during and after an incident, and includes a straightforward crisis management checklist for the first 120 minutes.

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