Reputation Insights and News

The Reputation Agency is pleased to share its Insights and News


Scott Thompson Scott Thompson

Top Media Training Tips to Calm Your Nerves

Even the most seasoned leaders can be nervous before a media interview. The good news? Confidence in front of the media is a skill, not a personality trait. Here are our top media training tips to help you stay composed and in control.

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Scott Thompson Scott Thompson

How to Measure and Enhance Brand Reputation Value

When you see a logo, hear a jingle, or identify a particular color, it is almost instantaneous that specific brand associations come to your mind. But how do you really quantify your brand’s impact on people’s minds?

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Scott Thompson Scott Thompson

When The Lights Go Out, Your Reputation Is On

Recent outages across Australia, including Optus, reveal a simple truth: competence and clear communication win trust. This piece sets out what leaders should do before, during and after an incident, and includes a straightforward crisis management checklist for the first 120 minutes.

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