Online Reputation Management for Leaders and Brands
In a digital-first world, your reputation can be shaped in real time - whether you control the conversation or not. At The Reputation Agency, we are a trusted online reputation management agency that helps organisations monitor, protect, and improve their online presence across every channel that matters.
As a leading online reputation management agency, we combine strategic communications with search insights, custom individual or large scale audience targeting, channel development and optimization, media relations, and stakeholder engagement to run effective Online Reputation Campaigns Melbourne and Australia. We influence decisions, shape outcomes, build and defend reputations everywhere online.
Control what people see when they search for you
Your digital footprint is always working - whether you’re watching it or not.
We work with businesses, executives, organisations and public figures across sectors - helping ensure that what people find online reflects who you truly are. Unlike traditional firms, we understand how reputation works in the algorithm-driven landscape - and how to respond quickly when things go wrong.
Search results, reviews, social media chatter, third-party articles: they all contribute to how people perceive your brand or organisation.
We help organisations proactively monitor, protect, repair and grow their online reputation so that when someone looks you up, what they find reflects your authentic values and your brand.
What We Do
Digital reputation audit
We map your search results, review platforms, content coverage, social sentiment and channels and profiles to spot strengths, gaps and hidden risks.Search engine reputation management (SERM)
Produce and optimise content assets (articles, profiles, micro-sites) that rank for your key terms, pushing down unwanted pages.Review & platform management
Fix incorrect listings, manage review reputation across Google, AI, directories and platforms. Implement review generation strategies.Online stakeholder & issue influence campaigns
Use digital tools to reach audiences, shape expectations, and respond to emerging issues or influence outcomes.Social media monitoring & sentiment management
Track conversations, detect negative trends, and intervene appropriately across social channels and online communities.Reputation repair & content remediation
When damaging content surfaces, use negotiated removal, suppression, updates or outranking strategies to restore balance.Executive & leadership profile building
Amplify credible leadership presence online — profiles, bylines, thought leadership content aligned with your broader narrative.
Why It Matters
In today’s interconnected world, the first impression often happens online.
If your search results are outdated, misleading or negative — you lose trust before a conversation even starts.
How We Work
Integrated with your communications, public affairs, advocacy, PR and stakeholder strategies
AI tools + analytics support to monitor reputation shifts
Adaptive response: repair and build in tandem
Transparent metrics and phased programs to align with your risk and growth goals.
Outcomes
Influence hard to reach decision-makers and mass audiences
Stronger positive assets ranking for your name / brand
Better control of narrative across channels
Digital reputation aligned with your real-world purpose
Frequently Asked Questions
Can you remove negative search results?
We cannot remove content we do not control. We improve what ranks through content, technical fixes, and rights-based requests where valid.How long until search results improve?
Often 8 to 16 weeks for movement once new content, and assets are live and linked.Do you manage reviews and listings?
Yes. We build review programs and fix NAP data across key platforms.Do you work with Wikipedia or Glassdoor?
We follow platform rules. We can correct inaccuracies with evidence where policies allow.What does a typical program include?
Audit, SERP plan, asset creation, publisher outreach, listings, and reporting.How do you report progress?
Tracked keywords, positions, impressions, traffic, and coverage wins.