Build, Protect & Amplify Your Reputation Value
Reputation, Crisis, Stakeholder, PR, Research, & Media Experts
Building Your Reputation Today - Creating Value For Tomorrow
The Reputation Agency is a leading corporate communication agency dedicated to putting reputation at the heart of what we do.
Reputation is your greatest asset. That’s why we use proprietary tools and frameworks to measure reputation and identify risks and opportunities that help businesses and organisations build resilience, trust and value.
From corporate communication and PR, crisis and issues management, media training and stakeholder strategy through to online reputation, we partner with leaders who understand that reputation is not just perception — it’s enterprise capital.
The Reputation Agency is your reputation agency based in Melbourne, serving clients nationally.
Want to discuss how we can help? Leave your details and we’ll get in touch.
Founder and CEO, Scott Thompson
Strengthening Reputation, Delivering on Business Strategy
“The Reputation Agency is a direct response to Boards and executives increasingly asking ‘how do we measure our reputation?’, ‘what is our reputation worth?’ and ‘how can we nurture our reputation to ensure it contributes real value to our business?’
“We need to do better than just dealing with perception and messaging strategies. We need to go to the next level with clients to focus on how reputation management can be a source of capital that has a strategic value just like the tangible assets in any business. That’s what The Reputation Agency has been created to deliver.
“With passionate and innovative corporate affairs consultants, and specialist teams delivering research, data, insights and analysis, as well as the latest online reputation, targeting, engagement and activation approaches, The Reputation Agency is dedicated to unlocking reputation value.”
Our Services
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Corporate Communication & Advisory
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Corporate & Strategic Public Relations
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Crisis Communication & Issues Management
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Stakeholder Mapping & Engagement
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Online Reputation & Campaigns
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Research & Data-Backed Insights
Best Reputation Measurement Tools
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Our proprietary tool for measuring reputation performance and risk across key strategic pillars
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Our system for measuring the strength and impact of stakeholder relationships
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Our AI platform that simulates your audiences and stakeholders and interrogates them for fast insights
Testimonials
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CEO, manufacturing and packaging business.
“The Reputation Agency brought clarity to complex stakeholder expectations across our supply chain. Through their SentientMap research and advice, we gained a stronger understanding of what drives reputation value for our customers and partners. It’s made our sustainability comms more relevant and effective.”
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Head of Advocacy, Local Government Authority.
“Working with The Reputation Agency helped us reframe how we think about advocacy and engagement. Their workshop format gave us a practical framework for prioritising stakeholders and aligning communication with community trust. The team’s advice was strategic, professional, and grounded in deep experience.”
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Head of Corporate Affairs, insurance business.
“The Reputation Value Index gave us a clear view of how our stakeholders perceive us and where our reputation risks and opportunities are. We now have something to brief our board with and shape our communications priorities. The process delivered insights we can actually act on.”
Insights and News
Book a Free Consultation
Choose a time that works for you for a free 30-minute consultation to see how we can support your goals.