Reputation Research, Data Insights and Strategic Analysis
Good reputation management begins with understanding. Whether you’re navigating complex stakeholder environments, shaping public perception or preparing for engagement, your decisions are only as strong as the evidence behind them.
At The Reputation Agency, we deliver research and analysis that gives leaders the confidence and data needed to make smarter, faster and more effective decisions. Whether you require traditional large-scale qualitative and quantitative research or rapid-turnaround insights powered by advanced AI, we provide the intelligence to support strategic clarity.
Why Reputation Research Matters
Reputation is shaped by how you’re perceived. But to influence perception, you first need to understand it.
Our research helps organisations answer critical questions such as:
What do stakeholders really think of us?
Where are our reputational blind spots or risks?
How do we compare to peers and expectations?
What do we need to change, improve or amplify?
We work with boards, executive teams and communications leaders to deliver evidence-based insights that guide strategy, reduce risk, and align leadership around reputation priorities.
Our Research and Insight Services
We design tailored research programs to suit each client’s unique context, objectives and stakeholder environment. Our services include:
Stakeholder perception research (qualitative and quantitative)
Synthetic audience testing and message analysis using SentientMap
Media and sentiment monitoring
Internal engagement and organisational culture research
Customer and community insights
Political and regulatory stakeholder scans
Reputation strategy development informed by research
Executive reporting and custom data dashboards
We also collaborate with leading research firms to scale capacity for major projects and national programs.
SentientMap is The Reputation Agency’s proprietary AI-powered research system for modelling audience perception. It enables organisations to understand how stakeholders, communities or the broader public may respond to campaigns, messaging or emerging issues—before they happen.
Drawing on digital behaviour, sentiment trends and anonymised audience data, SentientMap helps leaders:
SentientMap: Rapid Insight for Reputation Risk
Test messages and positioning in high-impact or high-risk situations
Anticipate likely stakeholder and media reactions
Refine communications before public, media or political release
Track perception shifts over time
Flexible and fast, SentientMap is built for organisations that need reliable, real-time reputation intelligence—especially when the stakes are high.
When to Engage Our Research Team
Clients typically partner with us when they need to:
Understand stakeholder or community sentiment
Assess the impact of a message, campaign or public issue
Prepare for change, reform or scrutiny
Baseline or track their reputation over time
Build an evidence base for communications strategy or reporting
Our blend of in-depth research and AI-driven insight enables organisations to stay ahead of emerging risks, strengthen internal alignment, and make decisions backed by data.
Book a Discovery Call
Looking for insights that inform action and protect your reputation? Book a confidential discovery call with our team to learn how our research expertise and SentientMap system can support your goals.
Want to chat with our founder?
Book a free 30-minute consultation HERE.